Austin, Texas · Custom Merch Studio

Built for the
Hill Country.
Made for
your crew.

Custom hats, tees, hoodies, glassware and team uniforms for Central Texas restaurants, breweries, shops and youth sports programs. We design the logo or work from yours, then make anything from a single gift to a 500-piece run.

Orders from
1 piece
Digital proof
48 hrs
Team sizes
YXS–3XL
8-Wale Corduroy Rope caps · snapbacks
Performance Twill Staff caps · UPF 50
Athletic Mesh Jerseys · sublimated
Heavyweight Jersey Staff tees · 7 oz

What we make

Merch for every kind of crew.

Three kinds of clients, one studio. Same designers, same stitch standards and the same QC table whether you order 500 pieces or one.

Restaurants · Bars · Breweries · Shops

Hospitality & Retail Merch

Staff uniforms that survive a double shift, and branded merch your regulars buy at the register.

  • Rope caps, trucker hats and corduroy snapbacks
  • Heavyweight staff tees
  • Hoodies and fleece
  • Etched beer mugs and pint glasses
  • Engraved tumblers and drinkware
Leagues · Clubs · School Programs

Sports Teams & Youth Athletics

Game-day jerseys with names and numbers, practice gear and fan wear, in youth XS through adult 3XL.

  • Custom jerseys for baseball, softball, soccer, basketball and volleyball
  • Sublimated names and numbers
  • Practice tees, shorts and warmups
  • Team hoodies and parent fan wear
  • Coach and sideline caps

Order 4–5 weeks before your first game.

Gifts · Events · One-Offs

Custom Small-Batch & Individual Orders

Family reunions, bachelor weekends, a crew of six, or a single retirement gift. No minimum order.

  • Orders starting at one piece
  • Mix hats, tees, hoodies and drinkware in one order
  • Name and monogram personalization
  • Engraved tumblers and pint glass gift sets
  • Original logo design for your event or family

How it works

From napkin sketch to boxed and shipped.

  1. 01 — Brief

    Tell us the project

    Products, quantities, sizes and your need-by date. Use the quote builder below.

  2. 02 — Design

    Logo and mockup

    We design a new mark or prep your files for stitch, print or engraving. Digital proof in 48 hours.

  3. 03 — Approve

    Sign off on the proof

    Thread colors, placements and sizes confirmed. Physical samples on request.

  4. 04 — Produce

    Made, bagged, delivered

    Sorted by size or by player, then shipped or ready for pickup in Austin.

Quote builder

Price your project in a few minutes.

Pick your project type, share a link to your artwork, and add the products you need. The estimate updates as you go. We'll reply with a proof and a firm quote within two business days.

1Project type
2Logo & artwork

Vector files (AI, EPS, SVG, PDF) work best. Set sharing to “Anyone with the link can view.”

3ProductsChoose any, set quantity and decoration
4Contact

Why “Freetail”

Named for the bats under the bridge.

Every summer dusk, the Mexican free-tailed bat colony pours out from under the Congress Avenue Bridge, one of the largest urban bat colonies in North America. Scrappy, tireless, unmistakably Austin. That's the standard we hold every order to.

“If it can't survive a Texas August, a Friday dinner rush and a doubleheader, it doesn't leave our shop.”

The studio rule

Central Texas roots

Local teams, local taprooms

We outfit the places and programs that make Central Texas feel like home: the corner taqueria, the brewery on the east side, the Little League team that practices behind the elementary school.

Premium materials

Gear people keep using

7 oz ring-spun tees that hold their shape, 8-wale corduroy caps, moisture-wicking jersey mesh, and heavy-bottom glassware that survives the dish pit.

Bespoke standards

Every logo gets a designer

New mark or existing one, a designer preps it for the method: digitized for stitch density, separated for screen print, or cleaned up for laser engraving.